Hardlife Global
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Hardlife Global
Contact Us
  • Home
  • About Us
  • Services
  • For Manufacturers
  • Sourcing & Trading
  • Consulting & Market Entry
  • Products
  • Contact Us
  • Rental & Brokerage
Contact Us

About Hardlife Global

How Hardlife Global was Born

 

 Hardlife Global was born from years of hands-on experience within the construction, agriculture, and storage solutions industries through the wider Hardlife Group. After supplying equipment and storage solutions across multiple international markets, the business identified a growing demand for a more specialised B2B service focused on technical sourcing, international procurement, and equipment solutions for the Middle East and Africa (MEA) region.   Built on practical industry knowledge and established global supplier networks, Hardlife Global combines commercial experience with on-the-ground understanding of sourcing, logistics, and market requirements — helping businesses source smarter, expand confidently, and access reliable construction and industrial equipment solutions across international markets. 

Leadership

Frode Iversen- CEO & Founder

 founder and director with extensive experience in international trade, cross-border sourcing, and group operations across the UK, Norway, Europe, and the MENA region. A dual UK and Norwegian citizen and UAE resident, Frode has built and managed multi-market businesses focused on construction equipment, industrial solutions, and global supply partnerships. His background combines commercial leadership, operational management, and international business development, with a strong focus on creating scalable partnerships and opening new market opportunities across emerging and established regions. 


CONTACT

email: frode.iversen@hardlifegroup.com

call: 

UK:  +447802 777 43

UAE:

Alice Mutua

Alice Mutua

Alice Mutua

Regional Lead for African Markets

email:

Call:

Jane Doe

Alice Mutua

Alice Mutua

Regional Lead for African Markets

email:

Call:

Hongmei

Alice Mutua

Hongmei

Sourcing and manufacturing liason.

email

call:

Our European Companies

 Hardlife Global is built on a strong European foundation through our established companies in the UK, Norway, and Hungary. These operations provide product development, distribution, customer support, and compliance expertise — forming the backbone of our global network and supporting our expansion into MENA, Africa, and Asia. 

Contact Us

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Give us a Call

 If you’re looking for something but not quite sure what you need, give us a call — our team will help guide you to the right solution.

Hardlife Global

Dubai : +971 58 574 4805

Hours

Open today

09:00 – 17:00

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